Sayon Chatterjee is the man behind label Sayon. He hand makes wooden opticals and frames – each bespoken for you. He has created a niche in the underserved eyewear space in India and takes it one step further by using locally sourced wood as the base for his products. I was caught by the simplicity of his designs and their high level of quality. Speaking of creating “The Brocade Sutra” – he is sold here in NYC at Saks. He walks us through the naissance of Sayon.
TBS: What is your background?
SF: I studied product design.
TBS: How was Sayon conceptualized?
SF: It was an idea I had while interning and just like any of my other ideas, it was tucked away in my sketchbook. I found the sketchbook recently and thought of taking one of the ideas forward – hence the wooden eyewear. After spending months on R&D, selecting the right wood, selecting and perfecting the production method, I launched the brand. It was a huge risk at the time, having no job and no market data of the particular product. It is with the support of close friends and family that it is growing.
TBS: What lead to using wood? What types of wood do you use?
SF: The whole idea was to make an eyewear out of wood as I was fed up of seeing the commonality of the eyewear segment. Wood represents the originality and the authenticity of the product and also the handcrafted nature of it. They are all one offs as no wood texture looks the same and at the same time represents the same emotion. I use teak wood in general, but I do use a variety of other woods like oak, rosewood and mahogany on custom orders.