TBS : Tell us about your beginnings.
SS : I grew up in Nagaland and came from a glamour free setting. However, design was always crucial to my life. After graduating high school, I went on to study textile design at NID in Ahmedabad. To further harness my skills, I studied at Central Saint Martins for a year and interned at Anna Sui. This allowed me to see the inner workings of a luxury fashion house but I also saw the challenges that come with it.
TBS : How did Morphe happen?
SS : I had just returned from the UK and was looking for opportunities in Delhi. I wrote to Shiv Aggarwal who is the owner of Creative Impex and joined them as a senior designer. Amit Aggarwal who was the creative director then, left to focus on his namesake label. I was then given the freedom to shape Morphe into what I saw most fitting.
TBS : How would you describe Morphe?
SS : The Morphe product is seasonless and is created to focus on investment dressing. We focus on quality above all else and are not concerned with mass manufacturing. There is a research and development team and a quality control team that really help keep things flowing smoothly. Creative Impex (the main group) manufactures for a lot of American and European designers. This has allowed us to keep our standards at par with the international space.